SOCIAL MEDIA MARKETING: Marketing Considerations for Small Business


It’s clear that social media marketing has grown dramatically over the last few years and that with more than 800 million active users, the amount of Facebook users is easily a lot more than twice the size of the entire population of america!

Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with a large number of posts, tweets and uploads occurring every hour.

Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Internet surfers use a variety of social media marketing sites, with many visiting each day and most at least a few times a week.” It’s no surprise that with the an incredible number of prospective customers from worldwide using these sites, every day, that so many businesses have decided to include social media marketing into their marketing mix. However it also important to get a knowledge of how these sites are being used and what’s involved in maintaining or resourcing your business presence on these sites. Your web footprint can stick around for a long period so don’t underestimate how this may affect the perception of your brand on the market place. Spend time upfront thinking about whether social media is right for your business.

1. Seek first to comprehend – It is crucial that you understand the basics of how is social media marketing really works and how it’s used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do you do this? whatsapp broadcast Perchance you could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get yourself a trusted friend showing you their account and show you through. Alternatively you can find so many resources and ‘how to’ items online about social media marketing, you could run a search on Google or on YouTube on a specific topic of interest watching the video tutorials to obtain informed.

2. Understand your purpose – What is your purpose is for using social media? What do you hope to achieve for your business by using it? It’s really essential that you identify your purpose for getting involved in social media (or any marketing activity for example). You need to workout why you are engaging. What do you be prepared to achieve? Do you simply desire to build brand awareness, build relationships your visitors or identify new sales opportunities? Remember to be realistic about what you believe you will be able to accomplish.

3. If you decide to engage in social media, which sites are best for you? – With the plethora of social media marketing sites available, those are best for the business? Consider where your market would socialize online, and think about the amount of time and resources you would realistically be able to commit to maintaining and administering your website presence. Which ones are right for you? You will probably find that some are a better fit than others.

4. Quality Content – If you decide that social media marketing is right for your business, carefully consider the amount and quality of information you need to share in the web sphere. Remember it’ll probably stay there for years, so you must make sure it accurate and reliable information that is valuable to your market. It must be relevant, otherwise people will not read it.